Bask in the colour-rich, beautifully realistic OLED picture of LG's E7. A thin glass-mounted OLED panel, pin-sharp 4K UHD resolution, and a stunning HDR colour-scape combine for a simply awe-inspiring picture. Dolby Vision achieves contrast and colour that will blow you away, while Dolby Atmos sound provides truly immersive audio via the sound bar that's integrated into the stand. Use LG’s award-winning webOS 3.5 Smart platform to stream shows from such apps as Netflix, the intuitive Magic Remote to navigate, and add a hyper-modern touch of minimalism to your living room with its exceptionally elegant picture-on-glass design. With spectacular visuals and audio, the E7 will revolutionise your home entertainment.
Impeccable 4K OLED for Perfect Black, Perfect Colour
Fusing OLED tech with 4K resolution, this set’s contrast, colour and clarity make viewing simply one-of-a-kind. OLED pixels are self-lighting, meaning that they can switch on-and-off individually to conjure inky blacks and super-bright whites. Unlike regular 3 colour pixels (RGB) in LED screens, LG’s panel has 4 colour pixels (WRGB) with an added white sub-pixel. This delivers ultra-fine colour gradation and a colour palette that’s virtually true-to-life. With 33 million of these pixels, this 4K OLED set is a majesty to behold, achieving perfect black, perfect colour and perfect clarity.
OLED HDR with Dolby Vision
LG are one of the forerunners of colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they've delivered top-shelf OLED HDR with a staggering 10-bit colour depth. This means that there are over a billion individual colours to deepen your view and show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the E7 can channel content from studio-to-living room with the same precision and utterly otherworldly hues. Better yet, the E7 is one of the few sets to be compatible with Dolby Vision content – a special standard that loads on even more mind-blowing colour and contrast. This set also features Multi HDR support and Active HDR so whatever entertainment you're enjoying, you'll always get the full, glorious HDR treatment with pin-point accuracy.
To respond to screens getting bigger, brands have packed their screens with more pixels. This 55-inch screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail. Experience this high-spec picture across a range of broadcasts, movies, sports and more thanks to 4K upscaling. As it converts lower resolution content to near-4K quality, anything you watch on the big screen will be truly extraordinary.
Seamless webOS 3.5 Smart Platform
Revolutionising the way you watch and experience entertainment on your LG TV is the award-winning Smart TV webOS platform. Delivering a simple connection, simple switching and simple discovery, there is more entertainment available than ever before. You can stream Sky Movies or Sports through NOW TV, 4K UHD content through Netflix or Amazon, the latest movies and TV from Google Play and TalkTalk TV stores and even music from Spotify or YouTube.*
Marvellous Magic Remote
The latest Magic Remote (supplied) lets you navigate with the point, gesture, wheel and voice control. The scroll wheel is ideal for browsing the web while finger gesture control lets you navigate at the touch of a finger. And then there is voice activation which gives you hands free control, if you prefer.
Immersive Dolby Atmos Sound
This TV sounds as spectacular as it looks, with fully immersive audio courtesy of Dolby Atmos. This tech places sound within three dimensions for a stunningly enveloping soundscape. The result is unbelievably realistic, spatially detailed audio that places you firmly at the centre of your entertainment.
This LG TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and Demand 5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows.
Picture-on-Glass Design & Sound Bar Stand
The E7 is an eye-catching exemplar of modern TV architecture which looks just as stunning, on or off. The thin and light OLED screen is bonded to a transparent pane of glass for a beautifully flawless design that means nothing distracts you from the picture. It's a purity of looks that matches the purity of the picture. A Dolby Atmos Sound Bar is crafted into the stand with front-firing speakers, ensuring a quality of sound on a par with the stunning visuals.