Be amazed by the super-rich contrast and breathtakingly realistic image quality of Sony's XE90. It combines the exceptional detail of 4K with the brilliant brightness and colour of HDR to give an amazingly lifelike picture. Depth of field is startling and motion is pin-sharp, driven by Sony's X1 4K HDR Processor engine. The brand's TRILUMINOS display ensures beautifully rich and realistic colours, with incredibly smooth shading and texture rendering. Sony's suite of Smart features on the Android platform opens up a wealth of extraordinary online content, and its thin aluminium bezel edging makes it a most elegant, premium addition to the modern home.
Game-Changing HDR Premium
Sony are one of the forerunners of colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they've delivered top-shelf HDR with a staggering 14-bit colour depth. This means that there are over a billion individual colours to deepen your view and show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the XE90 can channel content from studio-to-living room with the same precision and utterly otherworldly hues. Super Bit Mapping™ technology delivers 64 times more levels of colour for beautifully smooth tone gradation. Beaming at the highest HDR level on-the-market, this model almost matches real-life, bringing you closer to your shows than ever before.
Rich, Ravishing 4K
To respond to screens getting bigger, brands have packed their screens with more pixels. This 49” screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail.
Lustrous Contrast with X-Tended Dynamic Range PRO
With the help of Sony’s Full Array LED Backlighting, and refined XDR Pro Contrast, the XE90 has up to five times the brightness of a standard LED TV. This leads to brilliant, buoyant brights and detailed, rich darks. These higher peaks and deeper blacks are achieved by the unique backlighting algorithm which adjusts to each frame to deliver stunning visual detail.
Incredible Up-scaling 4K X-Reality PRO and X1 4K HDR processor
Enhance everything you watch on your Sony Bravia TV with 4K X-Reality PRO and the X1 4K HDR processor. This engine boosts the picture quality of everything from dazzling 1080p Blu-ray Disc™ movies to very low-resolution Web video to 4K. After analysing each pixel and comparing patterns, the system restores detail lost in compression and transmission. The system also reduces noise and reproduces optimum contrast, colour and sharpness. The result is that you experience stunning 4K picture quality with better clarity, for anything you watch.
Delight in the Colours of TRILUMINOS Display
Sony’s TRILUMINOS Display Technology expands the range of colours of that you see on more conventional LED displays, injecting images with more lustre. The eye-popping picture is treated with deeper reds, more natural greens and sharper blues, giving your shows and films a richer palate. Combined with image-deepening HDR, this tech will make your viewing simply extraordinary.
With Motionflow XR 1000Hz, every image on the screen refreshes at a higher rate than normal. Sports and fast-moving action look noticeably smoother, sharper and more natural, with reduced blur and judder.
Your Smart TV has just got smarter with Android. Developed by Google, you'll be able to enjoy seamless entertainment, intelligent search and the latest apps from the likes of Google Play, Netflix, Amazon Prime and Youtube. All the personalisation, intelligence and entertainment of your Smartphone or tablet can be easily viewed on the Sony TV too, taking your viewing experience to the next level. Enjoy built-in Chromecast, letting you beam content from your smartphone straight to the big screen, Voice Search and the hundreds of apps.*
In addition to a wealth of online entertainment, this set comes with built-in YouView. The seven day scroll back TV guide brings together catch up TV from across BBC iPlayer, ITV Player, 4oD and Demand 5**. You can also enjoy over 70 live TV channels and radio stations for free, such as BBC 1 & 2, ITV, Channel 4, E4, Channel 5, 5 USA, ITV 2 and Dave.